I feel like I woke up in Bizarro world this week. The Wall Street Journal is reporting that Billabong's ill timed retail outlet expansion in 2010 is straining financials and killing the brand. All this during the same week when Nike release's their Free Run +3 Hurley edition shoes, which sold out in 25 minutes today (don't worry I got a pair). Billabong is no longer a core brand. Nike drops the 6.0 name to sell a co-branded sneaker with a surfing company. Is this the new world order?