That's right, Transworld is reporting Nike, and its 2 subdivisions Hurley and Converse, will not sponsor the 2013 US Open of Surfing in Huntington Beach. Why? Because it's expensive and Nike wants to use that budget elsewhere. Will Nike allocate those funds towards other sports or on individual surfers instead? Did they view their foray into surfing a failure despite Nike sponsored surfers Julian Wilson and Lakey Peterson winning this years US Open in the men's and women's divisions? Or maybe my negative review of their Legacy boardshorts made them realize they're not core enough? These are all questions we hope to see answered in the near future.
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