What started out as possibly the biggest April Fools prank ever, turned out to be real when multiple press releases confirming the news on April 2. Kelly Slater has left his main sponsor, Quiksilver. So what's next? Slater will be starting his own clothing brand under the parent group Kering. Kering owns luxury brands such as Gucci and Alexander McQueen, as well as sport/lifestyle brands like Volcom, Puma, and Electric. Slater's new, yet to be named brand will focus on sustainability and clothing made from recycled products. The actual material will be supplied by REPREVE, who also supplies recycled polyester fabric for Volcom, The North Face, and Patagonia.

Could this be Slater's most memorable year ever? Imagine him winning a 12th world title with no major sponsor. While at the same time starting his own brand that will surely be sponsoring surfers in the near future. At this point, he has proven the only limits are the ones he sets himself. 

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