Do this...
Nothing makes me cringe when non-surfing companies try to jump on the cool bandwagon. It usually ends with disastrous results (see move poster below). But sometimes, it makes a little sense. Apple is no longer naming their operating systems after large cats, but are going with a more California coastal vibe. 

Enter Mac OS X, aka, Mavericks. When I think of a smooth flawless OS, the fury and violence of Mavericks isn't the first analogy that comes to mind. However, I can still remember when Mavericks was discovered and made public in the magazines. It was a spot that shouldn't have existed in the US, and it generated huge a buzz around the world. If the is the reaction Apple is hoping for, then OS X has alot to live up to when it is released this Fall.
...not this.

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